In the time between Pesach and Shavuot it’s customary to study Pirkei Avot, Ethics of the Fathers.


There are 6 chapters and this past week we learned:

“If I am not for me, who will be for me?

And when I am for myself alone, what am I

And if not now, then when?”


This past week has had a lot of ups and downs for me.


On the one hand, yesterday, Independence day in Israel, I was included in a list of 74 Inspirational Israeli Women.  I was honored to be nominated and accepted to the list, and I worked hard to grow my business to get there. (You totally helped me get there!) Because of Yom Haatzmaut, Independence Day, I had some much-needed downtime and family time. I enjoyed reconnecting with my husband and kids.

Photo by Cole Keister on Unsplash


On the other hand, remembering the soldiers who lost their lives so that I could live safely always brings me to an emotional place, a valued member of my team moved on, plans with family friends never materialized, and a lot of the preparations we did were wasted.

These two conflicting sides really brought home the verse above for me.


If I don’t work hard to get to where I want to be, who else will do it?


Even though sometimes it feels lonely working hard towards my goals, I remember, my goals aren’t only for me, they are also for you.


My mission in life is to leave the world a better place than when I got here.  I want to help you curate your best collection of objects so that you don’t work for your stuff, your stuff works for you. I hope to help people reduce their consumption and their waste to help reduce stress on resources and improve the environment. Last but not least, I want to teach my children that life isn’t about amassing the most money, the biggest house, or most stuff, it’s about being productive members of the community who don’t only look out for themselves but for others. We’re all in this together.

It’s a balancing act though, balancing my family and friends with my work can get tricky.  (You may struggle with this balancing act as well.)


Which brings me to the last line in the verse – If not now, when?


The common interpretation would be: If you don’t do it now, when are you going to do it?


Or maybe it’s what my mother always said to me, “Don’t put off till tomorrow what you can do today”.


While these both are true and admirable goals to try to achieve, I think there’s a third option.


We can’t do everything RIGHT NOW – something has to be first, the second, and then third. Sometimes the thing to do right now is to make a plan for all the things you have to do, figure out how to execute that plan, and then make it happen, either yourself, or with someone else, but once you decide to do something and when to do it, don’t put it off.


I can’t do everything all at once, nor do I want to try. (I don’t believe in multitasking, cause I don’t think it’s an effective strategy.)

That’s why I’ve developed the products that I have.


To help YOU clear out the stuff in your life you don’t need and that’s holding you back from reaching your goals.

Photo by Sarah Brown on Unsplash


Decluttering may not be your main goal, but it’ll help you reach a lot of your goals because when you don’t have extra stuff around to worry about, you’re able to laser focus on what needs to get done and you have fewer distractions.


I designed my in-home service, power hours, the 36-day decluttering challenge (Painless Pesach) the paper purge, Organized Jewish Life, and the Organized Jewish Life Shabbat and Holiday planner, Aliyah PlannerMenu planner, and all my products to allow you to spend less time figuring out how to plan and execute strategies, and actually get things done.


I’m here to support you, so let’s figure out how to make that happen 🙂


Ready to get started?

Join a Power Hours session to get on the road to decluttering.


Happy organizing!